America wants its obese population to be healthier, so they create treatment programs and throw money at bariatric organizations.
Russians are a bit more pragmatic about the widening asses of Russian citizens. They put exercise right in the middle of their lives and implement a rewards system that’s immediately practical.
You want free public transportation? Sure. Give them 30 squats right in the middle of Vystavochnaya station in Moscow. C’mon now! Wanna ride that train for free, fool?